Engage and Respond without Delay

In the healthcare sector, patients pay attention to responsiveness, which also applies to online interactions. It could be a comment on your brand’s Facebook post, a Google review or an Instagram DM enquiring about test fees. In any case, you have to reply without delay.

Engaging also includes responding to positive and negative posts and reviews on your brand’s social media handles.

The Don’ts of Social Media Marketing in Healthcare

Don’t Share Patient Data Without Consent

Sharing any patient content without his/her explicit consent is a big no-no. Respect for privacy helps build brand credibility and safeguards you from legal hassles.

Avoid Using Overly Technical Language/Jargon

Do not create social media posts resembling medical textbook excerpts. It does not resonate well with target users. People prefer such posts with easy-to-digest, relatable content.

Example: Rather than using a heading like-

“Lipid Profile Screening Available 24×7”

Try using:

“Gaining weight suddenly or feeling sluggish? Your cholesterol levels may be on the rise. Try our Lipid Profile Test at just INR XX. “

According to top social media companies in Kolkata, keeping the tone warm and helpful works well on platforms like Instagram and Facebook.

Don’t Post Irregularly and Use a Single Platform

Inactivity can be a deal-breaker on social media platforms, even for healthcare brands. So, posting on your social media handles in an inconsistent pattern can do more harm than good.

Using scheduling tools can be helpful. Also, do not keep posting primarily on one platform, overlooking others.

Hire a company offering robust social media marketing services in Kolkata to handle these issues properly.

Localising Your Social Media Game in Kolkata

Kolkata is a city of contrasts. Tech-savvy millennials coexist with an elderly lot still missing the bygone days before the liberalisation of economies in the early 1990s. The city’s cosmopolitan character is becoming more diverse with time, making social media content localisation a must.

Here are some ideas worth exploring:

• Start creatively using a few popular Bengali captions in your posts to connect with seniors.
• Target ads by neighbourhoods- such as Tollygunge, Hatibagan or Kasba etc for a regional connect.
• Referencing local landmarks like “Inox Hiland Park” or “New Market” makes the content more relatable.
• Collaborating with regional micro-influencers like health vloggers and well-known physicians can make your posts more credible.

Using the Right Tools and Online Services for Social Media Marketing in Kolkata

Using the right tools is necessary to create killer social media content for your healthcare brand. Here are a few examples:

• Google Analytics- To track website clicks from your social channels.
• Canva/ Adobe Express- To make compelling Instagram posts in minutes.
• Zoho Social/ Meta Business Suite- For proper scheduling and tracking.

Do you lack expertise in such diverse tools? Hire Datanalytix, the company leading the social media marketing scene in Kolkata.

Choose Datanalytix for your Diagnostic Company- Experience Robust Social Media Marketing in Kolkata

Social media is pivotal for healthcare businesses in Kolkata. Partner with the right social media marketing agency to ensure you use it effectively.

At Datanalytix, we offer diagnostic sector-focused social media marketing services, with ample scope for personalisation. Our understanding of Kolkata’s healthcare scene and expertise in social media marketing ensure your brand gets the desired outcome.

Are you curious about our social media marketing services or want to know the pricing? Contact our expert team now.

You can call us at 7604090099 for a consultation.